Michael Dunlop

Michael Dunlop is a business professional with a keen interest in entrepreneurship, company strategy, and testing out new marketing techniques.

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How to Digitally Promote Your Brand Identity Across Multiple Platforms

Image Source: Pexels During the initial days of social media, companies were unsure if promoting on these platforms would create any buzz for their products. Since then, social media has been a powerful resource for…

Impact of Visually Appealing Websites on Branding

The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective,…

5 Startup Biz Tactics for Millennials

Founding a startup and nurturing it from conception to mainstream success can be financially rewarding as well as intellectually satisfying. Of course it is also easy to have a good business idea, but difficult to…

Starting Your Own Machine Business: 4 Tips To Drive Sales

Taking the reins of your own business can be a fulfilling and rewarding process, although there is definitely a learning curve to accommodate. You will also need to tweak your strategies to boost sales as…

How Do You Keep a Remote Team Motivated?

As a team leader, one of your main tasks is to ensure your team members are motivated. There will be a drop in productivity without motivation, and the team will not be happy in their…