Marketing Innovations Archives | SmallBizClub

Don’t Drive Your Customers Away!

Dave Brock — Fri, 03 Nov 2023 04:04:37 +0000

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to drive your customers away? We read about how email is failing, phone calls, social, and virtually every other engagement platform.…

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The Definitive Guide To Writing Effective Cold Emails

Alexi Blanuk — Fri, 04 Aug 2023 13:54:22 +0000

Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for generating new leads and expanding your customer base. Moreover, you can personalize cold emails, significantly increasing the chances of engagement…

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Behavioral Design’s Impact on Your Small Business

Eleanor Hecks — Mon, 25 Oct 2021 14:34:48 +0000

In design, there are many subcategories that specific how a website or other medium looks and behaves. Behavioral design puts the user’s experience (UX) at the forefront of the work and ensures the customer takes the actions the business owner wants. You can move something through the buyer’s journey much more easily when you understand…

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How Researchers Used Text Marketing to Study Homeless Teens

Brian Mikes — Mon, 04 Jan 2021 05:01:21 +0000

This is an example of an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about a professor studying homeless teens. Professor Kimberly Tyler was struggling to get the data she needed. So, she started thinking…

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Here’s How to Make Your Restaurant Stand Out From the Competition

Vinod Janapala — Wed, 30 Dec 2020 05:05:29 +0000

It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are numerous ways to convince hungry clients to choose yours from dozens or even hundreds of restaurants around. Here are some…

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6 Inexpensive Marketing Tools for New Businesses

Devin Caldwell — Mon, 28 Dec 2020 05:01:20 +0000

Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there.…

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Which Email Marketing Service Is Best?

Brian Wallace — Fri, 27 Nov 2020 06:05:01 +0000

Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter…

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