Marketing Innovations
A Deep Dive Into Reward Programs: 4 Types
It’s no secret that this year has been a trying time for businesses big and small, but it’s estimated that 80% of small businesses expect to suffer long-term as a direct result of the pandemic….
PR Strategy: Start with the Basics
Your company’s reputation plays a major role in the success and survival of your business, which is why PR companies like Polymedia PR Agency exist. As part of managing your company’s reputation, the message, the…
How Your Business Can Win With Podcasting
Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to…
Use Text Marketing to Get Elected… Even if You’re Not Running for President
We sat down and talked with a couple of Betwext users who are using texting for different types of elections. SMS Marketing is inexpensive, easy to use and incredibly effective! That’s why it’s so great…
6 Marketing Ideas for Small Businesses
When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter…
How to Boost Email Open Rates by 32% [Etsy Case Study]
Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you make sure that your emails are opened when they reach…
Top Skills Marketers Need for the Future
Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700…
How to Target Older Generations for Growth
Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV…
How to Create the Most Effective Video Content
Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates,…
Making Letterbox Marketing Relevant Again
We all know and subscribed to the benefits of digital marketing a long time ago. Carefully targeted email marketing campaigns were able to reach more customers, more effectively, and for less money than mailshots or…
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