Covid-19 Archives | SmallBizClub

2nd Time’s a Charm: Trying Again is the Winning Strategy

Karen Condor — Wed, 02 Dec 2020 06:05:20 +0000

There is no shame in trying and failing. Life is like baseball. It is mostly failure with a few notable successes. Think about it: A baseball player batting 300 is considered wildly successful. That player fails to get a hit 70% of the time. Most sales jobs have a worse average. You are lucky to…

The post 2nd Time’s a Charm: Trying Again is the Winning Strategy appeared first on SmallBizClub.

Is Covid-19 The End Of The Trade Fair?

Alessandro Lazzaro — Wed, 30 Sep 2020 05:05:24 +0000

Anyone familiar with international trade will surely know what a trade fair is: a bustling, crowded place, usually situated at the outskirts of big international cities, where small and medium enterprises show off their best products trying to find buyers for their target market. On the other side is a swarm of distributors, intermediaries, potential…

The post Is Covid-19 The End Of The Trade Fair? appeared first on SmallBizClub.

5 Essential Marketing Strategies to Adapt During COVID-19

Daniel Groves — Wed, 09 Sep 2020 05:01:22 +0000

COVID-19 has caused immense problems for businesses around the globe, so it’s been more important than ever that companies have been able to adapt in order to survive. “Finding a silver lining to the current situation can seem like a real challenge right now, however there is always one to be found,” says Paul Edwards,…

The post 5 Essential Marketing Strategies to Adapt During COVID-19 appeared first on SmallBizClub.

Here’s What the Latest Studies Show About COVID Marketing

Elaine Fogel — Fri, 31 Jul 2020 12:30:29 +0000

If your smaller business or nonprofit is struggling during the pandemic, you can’t stop marketing to save money. That would make things worse. Now is the time to target your marketing tactics on the most viable audiences and narrow your marketing mix to the most effective and affordable channels. And only you can determine what…

The post Here’s What the Latest Studies Show About COVID Marketing appeared first on SmallBizClub.

Forecasting Demand and Sales Post Pandemic

Philip Piletic — Mon, 27 Jul 2020 12:29:49 +0000

Many small businesses are in the dark right now. No one knows what the future holds because of COVID-19. Forecasting demand and sales post pandemic is something many people are concerned about, and this guide will help. Understanding the Challenge The reality is the world hasn’t seen a pandemic like this in decades. If you…

The post Forecasting Demand and Sales Post Pandemic appeared first on SmallBizClub.

4 Steps to Game the Sales Cycle During & After COVID-19

Adhere Creative — Tue, 07 Jul 2020 12:56:26 +0000

COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily face-to-face sales interactions are over for the foreseeable future, so what are you…

The post 4 Steps to Game the Sales Cycle During & After COVID-19 appeared first on SmallBizClub.

How To Do Marketing After The Pandemic

Matthew Davies — Wed, 01 Jul 2020 12:59:25 +0000

The public health pandemic continues to rage unabated across the United States, but all things must eventually pass. When the economic shutdown ends and companies everywhere begin to eagerly reopen their doors, a new kind of marketing will be required in order to convince customers to pick your specific brand. Many entrepreneurs and marketing gurus…

The post How To Do Marketing After The Pandemic appeared first on SmallBizClub.