Branding Archives | SmallBizClub https://smallbizclub.com/category/sales-and-marketing/branding/ Helping You Succeed Wed, 08 May 2024 11:26:21 +0000 en-US hourly 1 https://smallbizclub.com/wp-content/uploads/2023/09/smallbizclub_logomark_RGB-100x100.png Branding Archives | SmallBizClub https://smallbizclub.com/category/sales-and-marketing/branding/ 32 32 Building Brand Awareness on a Budget: Tech PR Tips for Small Enterprises https://smallbizclub.com/sales-and-marketing/building-brand-awareness-on-a-budget-tech-pr-tips-for-small-enterprises/ Wed, 08 May 2024 04:29:07 +0000 https://smallbizclub.com/?p=74002 In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even smaller companies can increase their visibility and reputation in the tech world with smart tactics. In…

The post Building Brand Awareness on a Budget: Tech PR Tips for Small Enterprises appeared first on SmallBizClub.

]]> How To Increase Brand Awareness for Your Company https://smallbizclub.com/sales-and-marketing/how-to-increase-brand-awareness-for-your-company/ Sun, 24 Mar 2024 18:53:49 +0000 https://smallbizclub.com/?p=73252 Building brand awareness is a critical component of any company’s marketing strategy. In our constantly connected world, the battle for customer’s attention is fierce. To ensure your brand stands out from the crowd, a multifaceted approach is necessary. From physical leaflets to SEO strategies, there are numerous ways to raise your company’s profile. Below, we…

The post How To Increase Brand Awareness for Your Company appeared first on SmallBizClub.

]]> How To Make Your Business Exterior More Appealing https://smallbizclub.com/sales-and-marketing/how-to-make-your-business-exterior-more-appealing/ Wed, 13 Mar 2024 04:06:25 +0000 https://smallbizclub.com/?p=73104 The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning away prospective customers. Small business owners might think grand entrances are for the big players…

The post How To Make Your Business Exterior More Appealing appeared first on SmallBizClub.

]]> Recent Developments in Trademark and Branding Law https://smallbizclub.com/sales-and-marketing/branding/recent-developments-in-trademark-and-branding-law/ Mon, 22 Jan 2024 05:47:02 +0000 https://smallbizclub.com/?p=72110 Dancing into the new year, it’s now time for our annual recap and look ahead, covering recent developments in trademark, copyright, media/entertainment, and branding law. 2023 started off with web 3.0 and the metaverse being all the rage. NFTs were leading the charge with the Hermès v. Rothschild opinion rendered just a few weeks later…

The post Recent Developments in Trademark and Branding Law appeared first on SmallBizClub.

]]> The Importance of Brand Recognition for Your Business https://smallbizclub.com/sales-and-marketing/the-importance-of-brand-recognition-for-your-business/ Thu, 09 Nov 2023 05:32:47 +0000 https://smallbizclub.com/?p=70501 In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor that can significantly influence your company’s growth and sustainability. Explore the importance of brand recognition for your business and gain…

The post The Importance of Brand Recognition for Your Business appeared first on SmallBizClub.

]]> 7 Ways of Leveraging Promotional Counters Effectively https://smallbizclub.com/sales-and-marketing/7-ways-of-leveraging-promotional-counters-effectively/ Sun, 29 Oct 2023 13:41:43 +0000 https://smallbizclub.com/?p=70405 Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing. Similar to the display counters, they are perfect when you want to engage the consumer on a face-to-face basis. These…

The post 7 Ways of Leveraging Promotional Counters Effectively appeared first on SmallBizClub.

]]> How To Choose The Right Label Material for Your Product https://smallbizclub.com/sales-and-marketing/branding/how-to-choose-the-right-label-material-for-your-product/ Fri, 18 Aug 2023 16:17:30 +0000 https://smallbizclub.com/uncategorized/how-to-choose-the-right-label-material-for-your-product/ Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large amount of label materials available, deciding how to choose the right label material for your product can be a daunting…

The post How To Choose The Right Label Material for Your Product appeared first on SmallBizClub.

]]>