Will Adams, Author at SmallBizClub

They Say Your B-Plan is a Road Map. But Should You Follow It?

Will Adams — Wed, 15 May 2024 14:35:08 +0000

Have you become a prisoner of your business plan? Business leaders are increasingly at a crossroads: You face a scenario or challenge that your current business plan never anticipated, but you cannot afford to lose sight of your long-term goals. How do you go off road without driving off a cliff? The most successful firms…

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What is an effective way of motivating employees to understand that they are not cost effective until they generate 5 times their pay?

Will Adams — Fri, 26 Sep 2014 18:28:52 +0000

While it is important for workers to experience transparency in their company and understand where the company is and where they need to be, you also do not want to attempt to motivate employees, especially sales team employees, through fear of losing their job if they don't make more sales.

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I have a storefront selling both retail and private label herbal supplements. I am considering direct sales, where do I start?

Will Adams — Thu, 07 Aug 2014 19:03:13 +0000

Network marketing, or MLM, is now a large and mature industry with numerous offerings. Though consumer products (household items, skin care, etc.) are marketed differently than business products, certain basic marketing techniques or principles apply to essentially all MLMs.

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Simply Efficient: 6 Ways to Avoid Organizational Complexity

Will Adams — Fri, 28 Feb 2014 05:00:00 +0000

As your small business grows, it's not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance.

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Where can I get gift cards with magnetic strips to offer to my customers?

Will Adams — Thu, 09 Jan 2014 23:27:16 +0000

We do not know if you already utilize a merchant services company or what point-of-sale (POS) system you use for your sales process, however many merchant services companies will provide custom gift card products for their small business customers at a nominal cost.

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Which types of marketing attract the most clients?

Will Adams — Mon, 25 Nov 2013 22:41:01 +0000

The most effective form of advertising is word of mouth. Word of mouth or referrals cost no money, typically result in a new customer for the business and normally generate a very high response rate. It is unfortunate that other forms of advertising do not work the same way.

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Is there possibly a good source that is relatively inexpensive, possibly free that leads to customers who would be interested in my product?

Will Adams — Thu, 03 Oct 2013 20:11:35 +0000

Sales associates have different strengths. Some do better cold calling, some do better setting up appointments over the phone and some do fine with either. The key is to determine which method is most effective for you.

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