The unboxing experience has been pretty big for a while. You’ll find YouTube channels specifically dedicated to the unboxing experience, customers buying items from small businesses in the name of the unboxing experience, and even some businesses have gotten around to filming themselves creating the boxing (how they pack) for their customers. It’s all pretty fun and exciting; it’s like opening up a gift on your birthday.
It feels special, it feels fun, and it feels luxurious in a way.
It used to be only the luxury brands that would create an unboxing experience, but nowadays, so many businesses do this instead. It’s basically rejoiced, and if your small business isn’t taking advantage of the unboxing phenomenon, then you need to make that change immediately. So, how can you create an incredible unboxing experience? Something that makes a person feel happy and pampered just from opening the gift alone? Well, here is everything that you need to know!
Start With Your Branding
Thinking about Dior, Tiffany, Gucci, and other luxury brands. They have their brand everywhere in the unboxing experience, and it’s done rather elegantly. They’ll have ribbons tied to the boxes with their logo on it the logo on their box (but you can use rubber stamps to save money instead of getting it printed), and the list can go on and on. While the branding is in your face, it’s elegantly done, which is something that you should take advantage of. Ensure that you have your branding like your logo throughout the unboxing experience; it can be done tastefully with some creativity put into it.
Make it Feel Personal
One reason why so many small businesses are making boxing videos is because it gives a personal touch, this connection between the brand and customer. It’s like a nice reminder of why people are opting for small businesses. Smaller businesses make a big effort and will usually push harder than big businesses.
Adding a personalized touch, such as a handwritten thank you note, is a great way to show that your brand cares about every single order. This also allows you to showcase your company and build trust and loyalty in a unique and meaningful way that is less invasive than a marketing email. In the end, this can even lead to brand loyalty.
Make the Experience Feel Fun and Memorable
The unboxing experience is the first physical touchpoint for many customers with your brand, so it’s important to make it a memorable one. By adding a few personalized touches, you can wow your customers and set the stage for their interactions with your product. As mentioned above, one way to do this is by including a handwritten note with every order. While this may not be feasible for all brands, it can help build a personal connection with your customer base from the beginning.
You can also add a few extras to your orders, like free samples or discounts for future purchases. These simple add-ons can make your customers feel special and cared for, which will increase their level of brand loyalty. Even adding something fun like untying ribbons or breaking a wax-sealed stamp could be fabulous too. Plus, it will help them remember your brand the next time they need something new.
526 Views
