What Do I Want
To get anywhere, you have to know where you are going. You have to begin with a destination in mind. In business, you have to know what it is that you want—where do you want your business to be in a week, a month, or a year?
Unforeseen Circumstances
How you handle changes and unforeseen circumstances is a critical factor in the success of your business. When you set out to tackle a project, do you put conditions on your efforts, or do you decide to do whatever it takes, for as long as it takes?
Eliminate Non-Productive Efforts
Not all the things you do are created equal. Choosing to do the right things is important, but equally important is choosing what things not to do. A few of your activities are likely driving the majority of your results, leaving a lot of non-productive activities filling your day.
Physical Location and Furnishings
Your small business might operate in an office in your home, or it might be a manufacturing plant. No matter where you fall on the spectrum, setting up and financing your business’s physical location requires planning and time.
Find the Right Accountant for Your Business
Every business has accounting needs. But how do you find the right accountant for your specific needs? Not all accountants or accounting firms are the same, and understanding the differences will help you build the right relationships for your business.
Online Strategy Basics
It’s not enough just to have a website. Your website needs to generate leads and sales for your business. Doing that requires a strategic approach to the web, and there are some basic principles and guidelines you can follow to a successful online strategy.
Marketing Basics
Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.
Make Time for Strategic Planning
Small business entrepreneurs must have a plan. Too many small business people, however, don’t make enough time for strategic thinking and planning. Here are 5 simple tips to make sure you’re making the plans you need for your business’s future.
Loss Leaders
Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.
6 C’s of Relevant Benefits
For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.
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