Eric V. Holtzclaw, Author at SmallBizClub https://smallbizclub.com/author/eric-holtzclaw/ Helping You Succeed Wed, 13 Mar 2024 11:56:50 +0000 en-US hourly 1 https://smallbizclub.com/wp-content/uploads/2023/09/smallbizclub_logomark_RGB-100x100.png Eric V. Holtzclaw, Author at SmallBizClub https://smallbizclub.com/author/eric-holtzclaw/ 32 32 The Top 10 Marketing Trends  https://smallbizclub.com/sales-and-marketing/the-top-10-marketing-trends/ Tue, 19 Mar 2024 04:39:07 +0000 https://smallbizclub.com/?p=72947 In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. As we move into 2024, several key trends are emerging, reshaping how small businesses connect with their audiences. Here are the top 10 trends to watch: 1. Personalization at Scale  With the rise of AI and machine learning, businesses can now offer…

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]]> Creative Guerrilla Marketing Tactics for Small Business Success https://smallbizclub.com/sales-and-marketing/creative-guerrilla-marketing-tactics-for-small-business-success/ Wed, 13 Mar 2024 09:00:07 +0000 https://smallbizclub.com/?p=72944 In the competitive world of small business, standing out can be challenging. Guerrilla marketing, known for its unconventional and cost-effective methods, offers a solution. These creative tactics aim to captivate the audience in unexpected ways, generating buzz and enhancing brand recognition. Here are some guerrilla marketing examples that small business owners can implement. 1. Flash…

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]]> Common Marketing Mistakes Small Businesses Should Avoid https://smallbizclub.com/sales-and-marketing/common-marketing-mistakes-small-businesses-should-avoid/ Thu, 07 Mar 2024 10:21:47 +0000 https://smallbizclub.com/?p=72941 Small businesses, with their limited resources and tight budgets, often face unique challenges in marketing. While trying to compete with larger companies, they can sometimes make critical errors that can impede their growth and success. Understanding these common mistakes can help small business owners steer their marketing efforts in the right direction. 1. Neglecting a…

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]]> Five Ways to Optimize ROI on Ad Spend (ROAS) for Your Business https://smallbizclub.com/sales-and-marketing/five-ways-to-optimize-roi-on-ad-spend-roas-for-your-business/ Wed, 10 Jan 2024 05:22:47 +0000 https://smallbizclub.com/?p=70973 The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online competition tenfold. With more players battling for digital ad space in the bustling marketplace, digital…

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