Eleanor Hecks, Author at SmallBizClub

6 Evergreen Content Ideas to Inspire Your Editorial Calendar

Eleanor Hecks — Thu, 30 Jun 2022 04:10:24 +0000

Your editorial calendar likely encompasses various holidays and special sales events for your business. However, you should also look to evergreen content to ensure people find your posts and website year round. Evergreen content is relevant month after month and year after year. Backlinko conducted an evergreen content study where they looked at 3.6 billion…

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What All Managers Need to Know About Employee Retention

Eleanor Hecks — Wed, 22 Jun 2022 13:48:35 +0000

Do you dread the process of finding a replacement to fill an open position? You likely do both because of the cost involved, the uncertainty about work ethic from the person you’re hiring and the lost time where you must train a new person to do the work. Retaining the employees you have is much…

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7 Ways to Improve Your Fleet Management Workflow

Eleanor Hecks — Mon, 16 May 2022 14:44:57 +0000

The efficiency of your work fleet can make a difference in how many vehicles you have and ongoing costs associated with sending technicians out on jobs. Improving your fleet’s management workflow isn’t difficult but does require some attention to detail and study of your current systems. From fleet service management to ensuring your vehicles comply…

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7 Team-Building Ideas for Remote Workers

Eleanor Hecks — Fri, 06 May 2022 12:29:08 +0000

If you’ve embraced the many advantages of running a remote team, you probably realize team building can be a challenge. Those who choose to work remotely often enjoy the solitude and prefer to not be bothered with meetings. However, the freelancer or work-from-home life can also be quite lonely at times. When everyone works together…

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How to Increase Your Gift Card Sales Right Now

Eleanor Hecks — Tue, 12 Apr 2022 13:35:00 +0000

You’re likely to benefit from offering gift cards no matter what type of business you have or how small it may be. It’s a great way to boost your revenue since the market is projected to reach $2.7 trillion by 2027. Furthermore, shoppers also feel inclined to visit a store if they receive a gift…

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Retail Trends You Won’t Want to Overlook in Q2

Eleanor Hecks — Mon, 04 Apr 2022 04:13:24 +0000

The pandemic drove retail sales in 2020 and 2021, particularly in essential items and online shopping. The economy continues to shift and change as the world moves into 2022 and figuring out how to move forward with a new kind of normal involving world tensions, a faltering economy, rising interest rates and other concerns. Economic…

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The Ultimate Guide to Effective B2B Case Studies

Eleanor Hecks — Thu, 24 Mar 2022 12:52:42 +0000

You’ve likely visited sites where the company shared some case studies with visitors. There are several ways you can utilize business-to-business (B2B) case studies to improve conversion rates and earn the trust of potential clients. Online B2B sales are around $6.6 trillion a year. Businesses see the need for a digital presence, so if you…

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