Scott Miller, Author at SmallBizClub

How Do I Create High Margins?

Scott Miller — Tue, 06 Aug 2013 04:00:00 +0000

One of the most difficult elements of marketing for most people is the art and science of pricing. There's a lot of science to it—but it's also an art. How do you price your goods and your services? Where do you start?

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The Brand of You

Scott Miller — Thu, 20 Dec 2012 23:33:41 +0000

Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.

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Marketing for Repeat Business

Scott Miller — Thu, 20 Dec 2012 23:30:54 +0000

The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.

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Applying Political Terms to Marketing Segmentation

Scott Miller — Thu, 20 Dec 2012 23:29:23 +0000

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.

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Advertising through Your Customers

Scott Miller — Thu, 20 Dec 2012 23:27:48 +0000

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.

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What Does Your Business Believe In?

Scott Miller — Thu, 20 Dec 2012 23:26:32 +0000

For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.

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Effective Market Segmentation

Scott Miller — Wed, 19 Dec 2012 21:25:09 +0000

A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.

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