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Communication
5 Steps to Building a Culture of Communication
It’s important to understand the gravity of effective communication in business, then build a culture around it. Putting great communication at the center of your business is the greatest way to ensure success.
Being Clear with Expectations
Few things are as frustrating as working for a manager who gives you an annual review and tells you all the things she thinks you should have been doing during the past year. How is this information helpful now? The year is over. Why weren’t these expectations expressed earlier?
The Elevator Pitch: Not to be Told in an Elevator!
The Elevator speech is really just a script of what you want to say when someone asks you about your business. Many direct sellers just stumble around when asked “what do you do?” Having a clear and concise elevator pitch that creates desire will stimulate questions from the person you are talking to.
Why Good Writing Matters, and 4 Ways to Teach It To Your Team
In a time of emoticons, abbreviations, and 140 character-count replies, a three-paragraph email is the equivalent of “War and Peace.” But communication is a vital part of office life, whether you’re a lab technician sharing results or a human resources staffer announcing a new wellness program.
Tell Past Customers Why You’re Still Relevant
If your brand is weak, it’s time you put a concentrated effort into shoring it up. Don’t delude yourself into thinking that what I am talking about is changing your logo and slogan. As a matter of fact ignore those items. Concentrate on your reputation.
Make Sure There’s a Real Person Behind Every Communication!
How many times have you received an e-mail or letter from a company or organization without an individual’s name at the bottom? You know… all that’s there is the organization’s name or a person’s title without a name.