Elaine Fogel, Author at SmallBizClub

Embed Design in Your Digital Customer Strategy for Best Results

Elaine Fogel — Mon, 19 Jun 2023 13:00:15 +0000

Of course you want your customers to have the best digital strategy and customer experience (CX)! Who wouldn’t? Have you ever heard of “design-led” or “design thinking?” Here are two definitions: “Design is seen as a strategic differentiator for the organization. Formal design processes are established for marketing, product, and customer experience initiatives. Design is…

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How to Optimize Videos for Silence

Elaine Fogel — Tue, 27 Oct 2020 05:02:55 +0000

Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act.…

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4 Secrets to Successful Content Marketing

Elaine Fogel — Mon, 05 Oct 2020 05:03:15 +0000

Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason why these organizations continue to utilize content marketing – because it works. As part of an overall marketing plan, content…

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Study Says Black Gen-Zers Want More Joy on Social Media

Elaine Fogel — Tue, 29 Sep 2020 05:00:17 +0000

According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media. With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people –…

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How to Use Content Marketing for B2B Sales

Elaine Fogel — Fri, 25 Sep 2020 05:00:43 +0000

Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy…

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Do Your Emails Have Deliverability Problems?

Elaine Fogel — Wed, 16 Sep 2020 05:02:26 +0000

According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on…

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Top Skills Marketers Need for the Future

Elaine Fogel — Wed, 19 Aug 2020 12:02:27 +0000

Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what…

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