Does your retail store have trouble selling small products and accessories? Due to their smaller stature, these products can be more difficult to get customers to notice on your shelves. Many customers walk right by small items without paying them any mind.
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Here are some useful tips to help small items stand out in retail stores.
Keep Products at Eye Level
The best way to get your customers to notice any type of product in your retail store is to keep them at eye level. It can be easy to fit small items onto shelves wherever they fit, but this can lead to these products going unnoticed if they are above or below eye level. Keeping your smaller items right at most customers’ eyeline will help them stand out more, encouraging more sales. Additionally, make sure your small products sit in the foreground of your shelves and displays to avoid larger items obstructing your customers’ view of them or overshadowing them.
Don’t be afraid to get creative with your displays to help your products stand out. Use your retail store’s vertical space to make more room for products. For example, if you stock a boutique, you could use hat walls and other creative displays to sell smaller hats.
Display With Related Items
Another option to encourage small product sales is to display them with other products in a related category. For example, you could display replacement batteries or other charging cables near larger electronic devices. When customers go to buy the larger item, they will remember that they need to stock up on your smaller products and accessories as well. Placing these objects near big-ticket items allows you to remind your customers how much they need them.
Create Product Bundles
Another way to promote small item sales is to bundle them with related products. Bundles highlight all the products in the group rather than one singular item, which can help your smaller accessory products receive equal attention. You could even consider offering your bundled items at a discount to further increase interest.
If you’re looking for ways to help small products stand out in your retail store, try these methods. Whether you switch up your displays or offer new discounts, these strategies can help you push smaller items that you may normally have trouble selling.
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