Oliver Michaels
Oliver Michaels BA (Hons) is an independent business consultant from London, specialising in startups, SMEs, B2B and digital marketing, with over 15 years’ experience.
Latest
The Importance of Small Business PR
If PR to you conjures up images of Ab Fab types quaffing Champagne at client meetings without doing anything productive you could be forgiven for shunning the idea of PR. But there are some very…
Relocating Your Office Securely: The Online & Offline Essentials
Relocating an office is something most companies never want to do by choice. The upheaval is huge, and the time, effort and costs involved can be mammoth. The fact is, that it is likely to…
How—and Why—to Hire People Over Skills
The recruitment industry has evolved over the past decade, driven by evolving technology, market outlook and a seismic shift in what employees are looking for in a role. But what do employers want from new…
Want to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing
Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is…
The 2019 Guide to eCommerce Sales Success
The eCommerce world is booming. After one year in business, the average online store enjoys a monthly revenue of almost $330,000. That’s pretty amazing, and it proves that we’ve known for a long time: the…
The Booming Economy, Driven By Tech
For too long, a creative career was far away from what career success should look like. It was too often relegated to a childhood dream, with many artists taking distance from their craft as time…
How Can Your Startup Retain Staff as You Grow? Do These 8 Things
A company is only as good as its employees, but startups have additional pressure to attract the right talent and retain it. When the budget doesn’t allow for turnover, it’s especially important to find the…
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