Jenna Cyprus
Jenna Cyprus is a freelance writer and business consultant who covers business, technology, and entrepreneurship. She's lectured for several universities, and worked with over 100 businesses over the course of the last 15 years. She's a mother of two kids, and loves to go camping, hiking, and skiing with her family.
Latest
10 Essential Security Changes You Need If Working Remotely
Millions of people are transitioning to a new remote work environment, and discovering the benefits of working from home. During the COVID-19 pandemic, working remotely can reduce the rate of transmission, and in the meantime,…
How to Analyze Lost Sales
Losing a sale never feels good, but it’s a natural, recurring event in any salesperson’s job. That said, if you’re losing sales consistently, you need to take action. Lost sales analysis (sometimes called by different…
Unemployed? Here Are 6 Ways to Keep to Your Routine (& Sanity)
As of writing this article, a shocking 36 million American workers have filed for unemployment as a direct result of the COVID-19 virus and the subsequent shutdowns and stay-at-home orders. That number represents almost 20…
5 Reasons to Launch Your Website Before You Think You’re Ready
Are you waiting for perfection before launching your website? Do you feel like your site just needs a few more tweaks before you’ll be ready to go live? Are you waiting for your designer to…
Biotechs Are in Demand–5 Ways to Save on Startup Lab Costs
If you’re launching a biotech startup, or if you’re starting a business that will rely on scientific research, you know the startup costs can be enormous. Getting all the equipment, personnel, and other resources you…
How to Choose a Profitable Industry
Most people who step into the small business world have some idea of what they want to do. They’ve got a passion, some kind of inspiration that lights them up—and that can be a great…
How Do You Increase Your Site’s Rankings in Search Engines?
As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to…
Want to Launch a Successful Online Startup? Focus on These Building Blocks
Everyone wants a formula, funnel, or three-point outline for how to start, manage, and grow a successful business. And while there’s nothing wrong with a framework, the truth is that there’s nothing simple about building…
Coworking Isn’t Just for Solopreneurs: Why Your Small Business Will Benefit from a Shared Space
When you think of coworking spaces, you probably think of freelancers who pay a small fee to rent a seat at a desk shared with several other people. A quiet coworking space offers relief from…
Developing Buyer Personas: A Guide for New Businesses
Buyer personas are a powerful tool for small businesses that are trying to reach a broader consumer base, but for those companies that are just getting started, it can be hard to get a sense…