Marty Zwilling, Author at SmallBizClub

How To Pick Your Focus For Your Next Business Venture

Marty Zwilling — Thu, 31 Aug 2023 08:40:40 +0000

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days. To make yours stand out, you need to pick your focus carefully. Your concept has to be understood by customers and investors in 30 seconds or less. Everyone needs to immediately see how awesome it would be,…

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7 Keys To Redefine A Challenge Into An Opportunity

Marty Zwilling — Mon, 21 Aug 2023 19:16:47 +0000

We all face pressure in our lives, but there’s nothing like that of an entrepreneur facing customer crises and the competitive challenges of a new business. Don’t believe the myth that all you have to do to get rich is bring up an e-commerce website, and the money rolls in while you sleep. Most successful…

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5 Key Steps For Launching A Successful Startup Today

Marty Zwilling — Thu, 25 Aug 2022 11:57:45 +0000

Perhaps sparked by the recent pandemic, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. They have an uncanny ability to find elegant, easy, and fast solutions to pain points in the marketplace, as well…

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Essential Insights For Leaders Who Manage By Autocracy

Marty Zwilling — Thu, 07 Jul 2022 04:28:37 +0000

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this autocratic approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own…

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5 Stages of Disruption Denial Cause A Startup Dilemma

Marty Zwilling — Tue, 21 Jun 2022 13:18:41 +0000

How many times have investors heard startups start their pitch by touting that their technology is “disruptive?” What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. Investors will likely…

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10 Keys To Tapping The Hidden Power Of The Best Story

Marty Zwilling — Wed, 18 May 2022 15:23:00 +0000

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality, facts only go so far. Stories often work better, because humans don’t always make rational decisions.…

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5 Reasons That Successful Non-Profits Are A Challenge

Marty Zwilling — Wed, 20 Apr 2022 04:39:18 +0000

A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true. Technically speaking, in the United…

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