Gemma Moss, Author at SmallBizClub

Embracing Digital Transformation in the Modern Workplace

Gemma Moss — Thu, 14 Sep 2023 15:20:50 +0000

Digital transformation is a term that has moved beyond just being a buzzword. It’s a real, palpable shift that several industries are currently undergoing, fundamentally altering how they operate and deliver value to their customers. Let’s delve into four sectors that have been profoundly affected by this transformation. Healthcare: Telemedicine and Beyond https://unsplash.com/photos/LghRYlgIgFg Arguably one…

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5 Essential Tips on Presenting Your Ideas to Investors

Gemma Moss — Fri, 31 Mar 2023 12:24:48 +0000

You’ve finally identified an untapped market and succeeded in building a start-up to fill the need. As a budding entrepreneur, it’s only natural to feel anxious by the prospect of translating your big idea in a way that resonates with clients, customers, and investors. But worry not! Here are five tips for presenting your ideas…

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Why Migrating Business Cloud Solutions to Azure Is Worth It

Gemma Moss — Thu, 05 Jan 2023 05:09:56 +0000

As a business owner, trying to figure out what’s best for your company can be challenging. It’s especially frustrating for new business owners trying to keep their startups afloat in a competitive industry. But, for most companies, cloud computing solutions are one of the only ways to stay relevant in an ever-shifting marketplace. Image: https://pixabay.com/photos/startup-business-people-students-849804/…

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Business Management: 3 Optimal Marketing Methods

Gemma Moss — Tue, 25 Oct 2022 12:38:56 +0000

Company management can be a significant challenge, especially when pitted against businesses that already have a solid support base. Your competitors will only have to worry about keeping their customers, whereas your business somehow has to convince these users to switch. It’s not an easy path forward for startups, but some entrepreneurs make it more…

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Flex Pricing: Why One-Size-Fits-All Doesn’t Work in 2022

Gemma Moss — Tue, 26 Jul 2022 15:18:53 +0000

When it comes to product pricing, many companies adopt different pricing models based on the demands of the industry. However, for the most part, the one-size-fits-all model still dominates the business landscape, as many companies have difficulty shifting to friendlier pricing models. Image: https://pixabay.com/photos/window-business-office-seminar-770535/ That said, despite the relative popularity of such a pricing model,…

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3 Steps You Must Take Before Starting a Business

Gemma Moss — Mon, 30 May 2022 15:34:03 +0000

Every business owner aspires to succeed. However, the pursuit of any entrepreneurial venture isn’t the kind of thing where prospects will come once it’s built. A lot of what makes for a successful startup boils down to planning, timing, and the current market. Thus, you must factor in some considerations on whether or not the…

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Consumers Want Personalized Experiences and Products: Here’s How to Do It

Gemma Moss — Mon, 16 May 2022 15:09:43 +0000

The first thing that comes to mind about memorable brand experiences involves something personal and leaves an impression. And this is why a growing number of businesses are adopting personalization as a part of their core strategy. It’s branding’s most fundamental aspect that no entrepreneurial venture can afford to be without, especially in today’s increasingly…

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