Sales and Marketing Archives | SmallBizClub

How to Monetize YouTube for Your Business

Jeff Bullas — Wed, 22 May 2024 04:37:56 +0000

In 2011, Rosanna Pansino started a YouTube channel to document her nerdy-themed bakes. She loved baking and video games so for years, it remained a fun side project. But everything changed in 2014. Her “Nintendo Cartridge Cake” video went viral, with over 5 million views. She decided to take the plunge and try to monetize…

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Why Local SEO Is Crucial For Your Small Business

Jeremy Bowler — Mon, 20 May 2024 04:35:54 +0000

If you run a business, you need to make sure it stands out – there are so many other businesses either doing the same things as you or at least something very similar that if you don’t do your best to be noticed, you’ll get lost in the crowd and end up losing money; you…

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Need a Business Headshot? Your Photo Studio Should Be Doing This

SmallBizClub — Fri, 17 May 2024 11:36:01 +0000

Selecting the right studio for your business headshots is essential in crafting your professional brand and enhancing your online presence. A high-quality headshot can solidify your professional identity and be a powerful first impression for company executives or anyone looking to amplify their LinkedIn profile. It communicates not just your appearance but also the essence…

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Opportunity Math is Within Your Reach

Dave Brock — Thu, 16 May 2024 04:38:10 +0000

I’m constantly amazed as I look at performance of organizations. I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” I call this, ‘opportunity math.’ If we achieve our growth/revenue goals, we think we are doing well. Too often, however, we could/should be doing…

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Building Brand Awareness on a Budget: Tech PR Tips for Small Enterprises

Paul Williams Short — Wed, 08 May 2024 04:29:07 +0000

In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even smaller companies can increase their visibility and reputation in the tech world with smart tactics. In…

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Entrepreneurship and Branding with Leroy Hite (Podcast)

SmallBizClub — Wed, 01 May 2024 09:16:31 +0000

In this podcast episode of “Made in Atlanta,” hosted by Liger Chief Strategist Eric V. Holtzclaw, we dive into the entrepreneurial journey of Leroy Hite, founder of Cutting Edge Firewood, a brand that elevated firewood to a luxury lifestyle product. Leroy shares the strategic moves that catapulted his business to success, such as impactful marketing…

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What Are the Best Practices for Maximising ROI?

Linus Britt — Thu, 25 Apr 2024 11:30:21 +0000

When boosting your search engine, there are three key areas you need to focus on: getting other sites to link to yours (backlinks), making sure your website is technically up to snuff (technical tweaks), and creating content that grabs attention and keeps visitors coming back (top-notch content). So are there any best practices for maximising…

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