Worrying over a public announcement?
You wonder if you should make a public announcement to your troops, worrying over loss 
of focus, people thinking of jumping ship, competitors finding morsels of weakness to exploit.
Welcome to the club. If you’re seeing this movie for the first time from the top, you need to ask many questions and be led by your outside team, whether legal, financial, accounting, or networking – or all. The months between the LOI and the closing are as stressful as any you will experience as a CEO, and there are few ways to reduce the stress.
Keep the deal a secret even as the buyer leans in?
First, should you inform your employees of the deal? You know that the buyer will be crawling the offices with legal and accounting personnel, reviewing contracts, financials, governance documentation, intellectual property, leases, and much more. How do you explain this if not by making a general announcement?
When to make an internal announcement
Let’s back up to the headline. “A million things can kill the deal” is a statement from an experienced professional, and worth listening to. During the due diligence period, before the signing of the definitive documents and establishing the closing date, it is not wise to make a general announcement, and certainly not wise to make a press release. Public companies are forced to release this information in most cases after the LOI is signed, and this may impact you if being purchased by a public entity.
What can kill the deal after the LOI is signed?
What could happen to kill the deal that looks so good to all now? For starters, as the due diligence and documentation period drags on, you’ll have to keep your company’s eyes on the ball to continue the increasing revenues and profit momentum. A bad quarter in the middle of the process will certainly lead to the buyer either withdrawing the offer or more likely reducing the price, sometimes to a point that is unacceptable to you.
How can you derail a deal?
Few companies are squeaky clean. And in this age of Dodge-Cox and Sarbanes-Oxley regulation, public companies are thrown by any hint of activities that might have seemed all right in the past world of private enterprise, but don’t fit with the regulations on public corporations today. Paying commissions to undisclosed third parties in order to obtain deals, hiding or entering misleading financial data, associating with anyone with a past SEC suspension, and many more “gotcha” events, qualify as strong deterrents to a good closing.
What about events you can’t control?
Events that you cannot control such as changes in the buyer’s circumstance, a drop in the market price of the buyer’s stock, a bad quarter at the buyer’s shop, all can contribute to abandonment of a good deal.
Both sides have to work to get a deal closed. Professional advice before and during the process is necessary. No one can do this alone, especially a CEO who is involved and too close to see many of these issues.
