Pricing Strategy Archives | SmallBizClub

How to Design a High Converting Price List on Your Website

Eleanor Hecks — Fri, 26 Mar 2021 04:05:10 +0000

People today expect transparency from brands. Adding a price list to your website can help consumers make the final decision to go ahead and give your product or service a try. You’ll disqualify some people, but this will save you time and effort. Consumers are also reluctant to share personal data without having a ballpark…

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Increasing Profit Isn’t a Goal, It’s a Wish

Andrej Kovacevic — Tue, 11 Feb 2020 14:02:28 +0000

According to estimates, 80% of businesses fail by their fifth year of operation. Startling odds, to say the least. However, the 20% that make it beyond this time frame is testament enough that by doing things better and differently, it is possible to enjoy longevity and profitability in entrepreneurship. At times, improving your internal business…

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Know Your Industry: Average Margins

Tim Berry — Tue, 07 Jan 2020 14:01:29 +0000

Know your industry. In a recent post here, I wrote that the most common stumbling point I see in multiple business plans is absurdly unrealistic profitability. Specifically … Most of the business plans I see project profits too high, or profits too early. In the real world, startups choose growth or profits, not both. The plans…

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How to Be Successful in a Low Price, High Volume Business

Anand Srinivasan — Wed, 17 Jul 2019 13:03:06 +0000

One of the key mantras to succeed as a business is to focus on high value clients. As any successful entrepreneur will tell you, such clients are less fussy about pricing and are less demanding on the provider. However, acquiring such clients can only happen when you have established a reputation in your industry. Also,…

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Is Your Small Business as Profitable as It Can Be?

TaxConnections — Thu, 06 Jun 2019 13:00:12 +0000

There is an excellent chance that even if you’re an expert in your particular industry, you’re probably not an expert in small business finances. This may not seem like that big of an issue on the surface. However, in order to make the best decisions possible for your company, you need to have complete and accurate…

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Do You Subscribe to the Subscription Trend?

Drew McLellan — Wed, 27 Mar 2019 04:00:00 +0000

You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he might get the next month and when the box arrived, we were all there for a peek and a taste.…

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3 Most Successful Ways to Use Coupons

Louise Harris — Wed, 27 Mar 2019 04:00:00 +0000

This year, coupon redemption is expected to balloon to 31 billion. Compare that to the 16 billion coupons redeemed in 2014 and you’ll notice how customers’ interest in deals and offers has only grown. Future predictions indicate that by 2022, coupon redemption will rise further to $91 billion. While last year, customers saved a good…

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